Delivery Method: Internet;
Course Type: Credit;
Subject: Public Relations, Advertising, and Applied Communication
Description
This course provides an introduction to advertising. Topics include advertising in business and society, the environment of advertising, the advertising creative process, conventional and social media, and integrated brand promotion. Special emphasis is given to consumer behavior, social, ethical, and regulatory aspects of advertising, advertising research, planning, market segmentation, positioning, and public relations.
Online Orientation, Internet Access and Applicable Software
Other Considerations
Minimum of One Proctored Exam
Schedule Notes
Online Academic Activity Required During First Three Days of Term
On Campus Requirements
None
Modes of Interaction
Individual Instructor Choice
Common Questions
Can students apply for admission to Eastern Florida State College via the Internet?
Yes - admission applications for Eastern Florida State College are available via the Internet.
Do students need to be admitted to Eastern Florida State College prior
to applying for the 'Advertising' course?
Yes -
a student must be admitted to Eastern Florida State College before registering for Advertising.
Is the 'Advertising' course offered for credit?
Yes - the Advertising course is offered for credit.
Can students register for the 'Advertising' course via the Internet?
Yes - students can register for Advertising via the Internet.
Are there one or more mandatory, in-person meetings required of students
taking the 'Advertising' course?
No - there are no mandatory, in-person meetings required of students to take Advertising.
Does the 'Advertising' course require students to meet at specific times?
No.
Disability Services
If you are a student with a disability and need provision of reasonable accommodations, information, resources, services, and skill development please contact the accommodations/students with disabilities office at the institution you are requesting to take classes from. The institution may require an application for accommodations and documentation supporting your request for academic accommodations. Florida public colleges and universities do not discriminate on the basis of sex, race, religion, age, national origin/ethnicity, color, marital status, disability, and genetic information in any of its educational programs, services or activities, including admission and employment.